Illustration of cosette in vintage attire with a hat and holding flowers, standing on a large pile of red, white, and blue poppies, with a hazy city skyline in the background.
Double-decker bus advertising a musical production of Les Misérables. The bus features floral patterns in red, white, and blue, with text promoting the show at Music Box Theatre in New York City, including date and ticket information.
Two theater posters on a building wall promoting 'Les Misérables' with an illustrated version of Cosette in a dress made of flowers, and a question 'Do you hear the people sing?' along with QR code and ticket information.
Illustration of Cosette wearing a vintage dress and large hat, holding a bouquet of flowers, with a background of Paris' skyline. The text reads 'Les Misérables' with credits for Samantha Barks as Éponine and music by Claude-Michel Schönberg.
Playbill cover for Les Misérables with an illustration of Cosette in period costume holding a bouquet of flowers and standing on a large pile of red, white, and blue flowers.

For this project, we were to choose one stage production to make a campaign for. I chose to create a campaign for Les Misérables. First I designed the subway poster to base everything else off. For the concept, I wanted to keep Cosette as the focus because she is the character that centers the story. She is the character all the others revolve around, and her character has a contrast of innocence and goodness to such a dark time in history. I based all the other elements of the campaign off the poster, changing the formatting of each piece to suit the unique layout (poster, playbill, store front signs, bus wrap, and Broadway Direct's website format).